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BDRM 2012

Leeds School of Business



Suggestions for Preparing Effective Posters:

GENERAL INFORMATION
A poster presentation should be self-explanatory, allowing different viewers to proceed on their own while the author is free to supplement and discuss particular points raised in inquiry. The poster session offers a more intimate forum for information exchange than does the traditional spoken presentation, but discussion becomes difficult if the author is obliged to spend most of the time merely explaining the poster to a succession of visitors.

Requirements for poster submissions:

The list of authors, including which author will be the corresponding author and which author will present the paper.
The address, phone, and email for the corresponding author
The title
A 75-word abstract for publication in the meeting program. This limit will be strictly enforced by the system.


POSTER DIMENSIONS
Each of you will have a space that is 46 inches wide by 48 inches high (116.8 cm. wide x 121.9 cm high).  (The brackets on either side of each poster take a little real estate, giving you a rectangle rather than a square.)

NUMBERING
Each poster will be assigned a number in the program. The boards will be grouped serially in the room to help participants locate specific presentations.

BEFORE THE MEETING

Title
Prepare a banner for the top of your poster indicating the title, authors, and affiliations. Lettering in the label should be at least 1 in. (2.5 cm) high.

Illustrations
Figures should be designed to be viewed from a distance, and should use clear, visible graphics. Although each figure should illustrate no more than one or two major points, figures need not be simple. The main points should be clear without extended viewing, but detail can be included for the knowledgeable viewer. Remember that the time spent at each poster figure is determined by the viewer, not by the presenter, as in the case of a slide presentation in a spoken session.
Each figure or table should have a heading of one or two lines in large type stating the “take-home” message. Detailed information should be provided in a legend below in smaller type. Because there is no text accompanying a poster, the figure legend should contain commentary that would normally appear in the body (Results and Discussion) of a manuscript. It should describe concisely not only the content of the figure but also the conclusions derived from it. Details of methodology should be kept brief and should be placed at the end of the legend.

Layout
Materials should be mounted on colored poster paper or board. It is helpful to group logically consistent sections of the presentation on the same background color. Muted colors provide an effective background. Use thin mounting board. Heavy board is difficult to keep positioned properly.
Arrange materials in columns rather than in rows. It is easier for viewers to scan a poster by moving systematically along it rather than by zigzagging back and forth in front of it. An introduction should be placed at the upper left and a conclusion at the lower right, both in large type. The sequence of illustrations should be indicated with numbers or letters at least 1 in. high, preferably in bold print. (Omit “Fig” or “Figure”; it is unnecessary and occupies too much space.)

You may find it convenient to have a separate section describing methods, but it is quite effective to include this information as part of the data presentation, as described above. Carefully chosen photographs of apparatus, or schematic diagrams of procedures, can convey a great deal of information about methods without much text. Most viewers will tend to skim or ignore long textual passages.

 

 

 



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